Last week Google introduced the search results are influenced by the relevant signal from the people’s social circle and promote G + content in search results.
The move is an effort to boost the nascent G + social networks, which has had a rocky start.
I predict that this strategy would attract legions of marketers hoping to increase traffic to the sites of their clients through new forms of Search Engine Optimization (SEO) techniques. A torrent of spam on G + can be at risk of alienating users of social networks.
It is also the risk of harming the quality of search results, warns of Rand Fishkin, a leading SEO expert and founder of software SEO SEOmoz comapany. He learned how Google works “Plus Your World” (GPYW) and found that beyond the personalized search results and is being used to influence search rankings “normal” Google results.
This is my opinion that if SPYW continues to roll out to all logged-in users of Google and Google continues to aggressively as it has in the last 10 days by pushing Google + even log-out users, the service will be a must for search and social marketers.