More publications have attempted to build an e-commerce operations in a bid to extend their brands beyond the printed page, and find new revenue sources in a difficult advertising market. Meanwhile, e-commerce sites such as gold, Net-a-Porter and Lane King one are increasingly using style magazine article and slideshow to differentiate themselves in the online retail market is crowded. Together, these two trends have begun blurs the lines between editorial content and advertising.FT
With consumers increasingly fickle, armed with their smartphone to store price comparison and worried about the economy, retailers are trying to find that irresistible sales pitch. MarketWatch
Bottega Veneta is preparing to open a boutique men’s the first in the United Statesoff Madison Avenue at 67th Street in New York City in May. WWD