Search engine optimization (SEO) is the process of increasing the visibility of your website or web page in search engines via “natural” or un-paid (“organic” or “algorithmic”) search results. In General, the earlier (or higher rank on the search results page), and more often a site appears in search results list, the more visitors it will receive from search engine users. SEO may target different types of search, including image search, local search, video search, academic search, news search and vertical search engine industry-specific.
As Internet marketing strategy, SEO considers how search engines work, what people are looking for, the actual search terms or keywords typed into search engines and search engines are favored by their target audience. Optimizing a website may involve editing the content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promote your site to increase the number of backlinks, inbound links, or is another SEO tactics.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and employees who perform SEO services home. Search engine optimizers may offer SEO as a stand-alone service or as part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of the site and the content of the site, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, Images, video, shopping carts, and other elements that are optimized with the goal of search engine exposure.